Horton Family Dental cares about the dental products patients use in their homes. Dr. Doug Horton and Dr. Ben Horton are members of the American Dental Association (ADA). For over 125 years, the ADA has sought to help patients evaluate dental products through the ADA Seal of Acceptance.
Prior to this time, there were few regulations to protect patients from outrageous claims made by some companies about their products. Even today, advertising may mislead patients due to creative wording.
The ADA Seal gives patients guidance when purchasing products such as toothpaste, toothbrushes, and mouthrinses for themselves and their families because claims made by the product have been verified and safety ensured. The ADA Seal of Acceptance is considered the gold standard when it comes to evaluating the safety and effectiveness of dental products.
Dentists and patients can trust the ADA to research and test the scientific claims of dental products. In a recent survey, 73% of patients said they preferred products with the Seal, and 69% said they would pay more for a product that displays the Seal.
Not every dental product qualifies for the ADA Seal. The categories of dental products that may earn the Seal are: chewing gum, denture adhesives, denture cleansers, floss and other interdental cleaners, mouthguards, mouthrinses, artificial saliva, toothbrushes and toothpastes. Participation in the program is voluntary; products are evaluated at the request of a dental company. The ADA Seal is never sold and must be earned, and the ADA does not profit when a company applies for the Seal. The company must work hard and invest a significant amount of time and money to back up the claims they make about their product. This process usually takes a few years of testing before acceptance by the ADA, so new products will not initially have the Seal.
Over 100 scientists serve as consultants to the ADA in addition to the ADA’s Laboratory and Science staff. They evaluate objective clinical and/or laboratory studies that demonstrate safety and effectiveness and look for FDA-approved ingredients, manufacturing standards that assure purity and uniformity, and packaging and advertising claims that are supported by science.
A walk down the aisle of a pharmacy or store can be overwhelming due to the number of products and their claims of effectiveness. The ADA Seal can make this process less daunting when choosing the right products and take the guesswork out of purchasing.